Search, Social & Analytics
How does a website fit into your business marketing strategy?
Will you use it to communicate to your customers? Attract new customers? Sell your products online? Get people to come into your shop?
Building and managing a viable, secure and effective website is an ongoing process interwoven with every aspect of your day-to-day business activities.
Search Engine Optimization (SEO)
The most stable, long-term way to rank in Google's Search Results is to put your site visitor first. Google's mission is to organize the world's information and make it available to everyone. There is no essential conflict between people and Google's algorithms. But there are ways to make it easier (and harder) for Google to find and display your business.
Technical & On-Page SEO
Real SEO begins in the underlying code of your website. There are HTML tags and url strategies that help your user, and allow search engines to index and display your site in search results. There are best practices for written copy, graphics and videos that enable Google to 'read' and 'understand' what you are posting so they can show it to audiences who want to know.
Analytics & Site Health
How are your customers responding to upgrades you make? How does Google view the 'indexability' of your web pages?
Google provides a wealth of information about the health and indexability of your website, and the success (or not) of your marketing efforts.
If You Are a Local or Regional Business
The first thing you need to do online is get your business on what used to be called 'Google Maps.' It's so much more today, and it's called Google My Business. You can post regular Specials, Events, New Products or News to attact your customers from their mobile devices.
Local Listings, shown on Google Maps, are the first search result on mobile devices now. And there are best practices for getting ranked higher in Maps.
Not every social media platform is right for your business.
Facebook and Instagram is for consumer markets, Twitter is for fast-paced news and politics, and sometimes business support services. Linked-in is for B2B and job markets. YouTube is for almost every market, and Pinterest for visual products.
All the platforms need to be updated continuously, with good headlines, content and graphics. I can help you with this specialized and time-consuming marketing strategy.
When people share your website on their Social Networks
The graphic and headlines should attract them back to your webpage. That happens in the underlying code of your website and I include it as part of every website I produce. Not every developer does this.