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Serving small businesses and nonprofits in Yolo County, CA

Woodland, Davis, West Sac, Winters, Esparto & Rural Areas

Local Online Marketing & Websites

Services

Local Business Online Marketing

Can people find your business on Google?

As a 'Local' business, the single most effective marketing you can do is to keep your Google Business Profile (GBP) up to date.

Why?

  • People searching for businesses on Google are 'ready to buy'.
  • It's free. You just need to know what to do.
  • Regular updates make your business more 'credible' to Google which means higher ranking in Google Maps and Search results.
  • Neglecting your presence on Google frustrates customers.

Special Marketing Packages for Yolo County Businesses

I'm offering special rates to Yolo County businesses who want help taking full advantage of Google's free, local marketing products.

Google Business Profile (GBP) Setup & Training
  • Coordinate the setup a free Gmail account (for internal business use only)
  • Claim and setup your Google Business Profile (GBP) using your own photos *
  • Provide Training & Tutorials on how to take and prepare photos, create successful posts on GBP and other local marketing tips.

Price $360 $240

* Photo Session Addon

One-hour photography session of your business location and up to 3 products for GBP setup.

Price $180 $120

Regular Posts & Maintenance of GBP

Once your GBP is set up, you need to post on Google (weekly) for at least 4-6 months for good results.

  • Visit business location to take original photos of your storefront, interior, staff and products,
  • Optimize photos and produce graphics for weekly posts,
  • Write sales copy for the weekly posts, and
  • Maintain GBP (holiday hours, reviews, product albums, whatever is needed), and
  • Analyse and report on progress of marketing efforts.

Price $720/month $480/month

Email, call me or book an in-person consultation near you.

Website Design & Development

As a small business or nonprofit, the first important decision you need to make about your website is... how often do you need to update the information on the site?

A 'business card' website is only occasionally updated. The information on the site is 'evergreen'. It lasts a long time. Changes to hours, holidays, menu items and booking or delivery orders can be handled on your Google Business Profile.

A 'dynamic' website, like WordPress, is good for businesses that continuously update inventory or write blog posts as part of their marketing strategy.

Website Portfolio

Get an Estimate

Email, call me or book an in-person consultation near you.

Recent Projects

Client Websites

Since 2010, I've been building classic (now hybrid) WordPress websites for small retail clients. The themes I build use the best standards of the day, are responsive, semantic, User- and Google-friendly.

Go to Websites Portfolio

GA4 Recipes

GA4 Recipes logo

Making sure small businesses get a good return on their website investment means using Google Analytics to measure success. GA4 Recipes is a 'cook book' with simple instructions for setting up Reports that matter to very small and/or local businesses.

Go To Sales Page

IndieYolo

IndieYolo logo

Non-Profit marketing & coaching program for minority- and women-owned, local businesses serving Yolo County, CA.

Funding is available for qualified business owners.

Go To Website

Super Powers App

While practicing javascript fundamentals, one thing led to another and I made this fun and inspiring little web app.

Go to App

The Johari Window App

Another JavaScript beginner's app, this one is in CodePen.

CodePen Link

Eight Questions

Cartoon illustrating how to strategically target links

Don’t let your website get in your way, or send the wrong signals to your customers by having hidden flaws. Ask your web developer if your website is as well-crafted on the inside as it is on the outside.

Article on Medium

Articles

Marketing Mondays

March 20th, 2023

How to use AirTable to be more consistent with your marketing.

Small business marketing, especially local marketing doesn’t have to be brilliant, with high-end, professional graphics and spellbinding copy.

But it can’t be haphazard or rote, either. The best solution is for local business marketing to be original and consistent. 

Read the full article >>>

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Is Anyone Coming to Your Website?

Google Analytics graphs showing 0 visitors, engagement and revenue

December 5th, 2022

As a small, local business owner, the goal isn’t to get people to visit your website. The goal is to get people to come into your store, or call for an appointment.

A website is a marketing tool. So, getting people to your website is about making sure your marketing dollars are well spent.

Read the full article >>>

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Website Architecture: Multiple Target Audiences (A Case Study)

CCC Website 2022 Introduction & Preliminary Ideas for Design and Architecture

August 24th, 2022

Good web design begins by asking the questions, “Who is it we want this website to serve?” and “How can we do that?” After studying the Conservancy for a bit, learning about its mandates, what it’s been doing and what it wants to do, I came to realize that there are about five major groups who would benefit from this website.

Read the full article >>>

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About Christine Golden, Frontend Web Developer

Email: Phone: (850) 242-3747
Leave a Google Review

Christine Golden
Web Developer
Local Business SEO Consultant

Since 2010 ~ Yolo County, CA

Established in 2010 in Yolo County, CA, I help local, small (and very small) businesses and non-profits build a solid, maintainable online presence.

I specialize in developing well-crafted, useful and successful websites, providing affordable Google marketing services to my local community (Yolo County, CA) and writing about web development and small business marketing.

I am an experienced front-end web developer and digital project manager. I use the best standards of the day to ensure my clients' websites are fast, searchable, accessible, secure and easy to use, whether on a desktop or mobile device.

I'm more of an organizational and technical type than a creative type. I believe in the power of measurement and strategy to build success. That's what I advocate for with my small business and non-profit clients.

Skills List

  • Custom WP Theme Development (PHP, Hybrid)
  • HTML5/CSS3
  • JAMStack Websites
  • Eleventy, Netlify
  • Technical & On Page SEO
  • Webflow
  • Digital Writing & Publishing
  • Digital Project Management
  • SAAS, Flexbox, CSS Grid
  • Google Analytics/Data Studio
  • WordPress Training
  • HTML/CSS Tutoring
  • Vanilla JavaScript
  • Linus Server Deployment
  • Open Graph & Twitter Metatags