As a small business or nonprofit, the first important decision you need to make about your website is... how often do you need to update the information on the site?
A 'business card' website is only occasionally updated. The information on the site is 'evergreen'. It lasts a long time. Changes to hours, holidays, menu items and booking or delivery orders can be handled on your Google Business Profile.
A 'dynamic' website, like WordPress, is good for businesses that continuously update inventory or write blog posts as part of their marketing strategy.
Since 2010, I've been building classic (now hybrid) WordPress websites for small retail clients. The themes I build use the best standards of the day, are responsive, semantic, User- and Google-friendly.
Making sure small businesses get a good return on their website investment means using Google Analytics to measure success. GA4 Recipes is a 'cook book' with simple instructions for setting up Reports that matter to very small and/or local businesses.
Don’t let your website get in your way, or send the wrong signals to your customers by having hidden flaws. Ask your web developer if your website is as well-crafted on the inside as it is on the outside.
Good web design begins by asking the questions, “Who is it we want this website to serve?” and “How can we do that?” After studying the Conservancy for a bit, learning about its mandates, what it’s been doing and what it wants to do, I came to realize that there are about five major groups who would benefit from this website.
Christine Golden Web Developer Local Business SEO Consultant
Since 2010 ~ Yolo County, CA
Established in 2010 in Yolo County, CA, I help local, small (and very small) businesses and non-profits build a solid, maintainable online presence.
I specialize in developing well-crafted, useful and successful websites, providing affordable Google marketing services to my local community (Yolo County, CA) and writing about web development and small business marketing.
I am an experienced front-end web developer and digital project manager. I use the best standards of the day to ensure my clients' websites are fast, searchable, accessible, secure and easy to use, whether on a desktop or mobile device.
I'm more of an organizational and technical type than a creative type. I believe in the power of measurement and strategy to build success. That's what I advocate for with my small business and non-profit clients.